Career Summary

Lead Product Designer: Rate My Professors (2023-2024)

  • Spearheaded the end-to-end design and delivery of the Compare Professors and Compare Schools features, from initial research and user testing to final launch, empowering students to make the most informed decisions that shape their academic success

  • Led a comprehensive redesign of professor and school pages, leveraging data-driven insights to optimize user engagement and improve UI/UX

  • Collaborated closely with engineering teams to develop and implement a robust shared design system, standardizing components across the platform and ensuring consistency and scalability for future developments

Senior Product Designer: The New York Times (2022-2023)

  • Orchestrated generative experiments to enhance gift sharing, driving engagement and c2c referrals

  • Integrated gift sharing from core news to NYT Cooking, enabling subscribers to give free recipes to non subscribers - a feature that now makes up 13% of total referrals from Cooking

  • Designed and facilitated workshops that defined the strategy of reporter replies optimization work

  • Boosted Mini Crossword’s social reach by collaborating with NYT Games team on a referral-driving score sharing feature

Senior Product Designer: Cheddar (2019-2022)

  • Directed the redesign of RateMyProfessor.com on web and app - owning research, design and product strategy, increasing completed ratings and signups

  • Reframed the account creation flow around new value propositions, driving an increase in YoY signups

  • Collaborated with product to standardize facilitation between design and engineering, leading to smoother handoffs and QA processes

  • Drove user engagement strategy for News12, leveraging user feedback to deliver personalized news and increasing pages per session

Product Designer: Zeel (2018-2019)

  • Led redesign of Zeel’s provider app on iOS and Android, partnering with product to introduce an autobook feature that cut confirmation time nearly in half and drove up appointments booked

  • Pioneered Zeel’s first design system that standardized a product language across platforms and collaborated with engineers to develop a synchronized component library

  • Conducted in-person and remote user research, leveraging insights to influence product strategy and road map

Product Designer: JAKT (2017-2018)

  • Designed and branded a complete iOS social app for a Gen-Z audience, collaborating with stakeholders on product scope

  • Redesigned a web based med-tech CMS for multiple tiers of user permission levels, facilitating user research and leveraging data to influence stakeholders on roadmap

Education

Parsons - The New School - Continuing Education

Graphic & Digital Design (2018)

The University of Western Ontario

B.A., Psychology (2013)